Our property specialists pride themselves of being able to connect you and your dream property through our searching and acquisition of commercial property for sale in London. Once you’re in possession of the property, you’re going to want it to be a bustling hive of consumer interest, right? Well, the best way to achieve that, or at least maintain that, is through building customer loyalty.
Building brand loyalty with your customer base requires a perpetual dedication, but you will reap the rewards of your labour.
Keep Them Informed
Keeping your customers aware of what you’re up to is a good idea in that it not only lets them know that you’re still ‘alive’ but that you’re perpetually creating new offers, lines, ideas, etc for your valued customers. This can be undertaken in an email, physical mail shots or even a phone call, but your customers will absolutely appreciate your continued effort towards improvement and diversity. You can be formal or informal, but try not to be businessbusinessbusiness; that can be somewhat off putting for most consumers.
Remember Special Occasions
One nice touch that companies seem to opt for is the birthday card. If your customer base is petite enough, it may be nice to produce handwritten notes or birthday cards. These gestures don’t have to be costly, people really appreciate being appreciated so don’t worry about breaking the bank. If you are going as far as ringing your customer and can’t get through, consider leaving a voice mail. Just because you don’t get to speak to them first hand doesn’t mean your efforts will go unnoticed.
Be Genuine
With whatever mode of communication you opt for in keeping your customers in the loop – be it mail, be it social media – make it genuine. People appreciate speaking to a human not a wall of business spiel. For example, if they’re having a problem don’t simply direct them to a FAQ page, people will remember and note the effort a company go to in an effort to keep them happy.
Customers are the life blood of any business so make sure they know you truly appreciate them. A little goes a long way when it comes to building customer loyalty so make sure you give your valued customers an appreciative nod of the head, no matter how small.
To give yourself a boost in business by acquiring the ultimate base from which to shed all this love out on to your customers you’re going to need a wow-worthy building. To have one of our property specialists do the leg work and find you the perfect building specific to your requirements, give us a call by contact us on 0208 863 8680; one of friendly professionals will be awaiting your call to help give your business the leg-up.
