Knowing your business, your style and your future vision is important when you look at designing your shop. These are the first steps you must take in order to create a successful business and, being commercial property agents in London, we do our best to help your business reach its full potential. To start with, we're going to take a look at how well you know your business.
In a busy high street market it's important to create an impact. You need to sell your business and sell it hard if you want to stand out from the loud, cheap and popular superstores. You need to be heard and you need to grab attention. That’s why you need to know how you can capture your clients eyes by knowing exactly who it is you're trying to target.
Knowing your business is paramount in getting noticed. Take a look around you. Do you offer cheap clothing? Are you an office or a shop? Do you sell children's toys or sweets? Are you specialising in one product in particular or are you trying to multitask and sell your customers two different products e.g. clothes and music?
What's your speciality? Once you know this you'll be able to look at who you're intending to target and once you know your target audience, you can start designing your shop to attract your customers.
Where your shop is located can affect how many customers you're able to attract. That's not to say you haven't got a spectacular business, it simply means that you could be out of the way of the normal shopping areas. More advertisement could help you out here; handing out fliers, investing in boards, and taking to social media are always great ways to get people to notice you and- of course- you have word of mouth to help spread your business to the masses. Alternatively, if you're sat beside a renowned teenage shop, and these youthful customers are your target audience, how are you going to attract their wide eyes? If you're trying to gain the attention of a more mature clientele, what's going to pique their interest about your shop?
Staying true to your product and your own vision is the one vital rule when trying to stand out from the crowd.
It's easy to slip into the same theme and style as those longstanding shops surrounding you, but what you need to remember is that you've started your business up for a reason. You saw something in what you are selling and now it's time to show everybody else exactly what you saw. The more you stick to your roots, the more you stand out.
If you're trying to attract a younger generation, bright, vibrant colours are always a safe bet to take. The first thing your customers are going to see is your shop window and the last thing you want to do is sell yourself short or put people off by doing very little in this department. A window is your first and foremost chance to establish your business's style.
The Window Display
If it's youth you're going for, make sure to use different levels in your window, from hanging stars to boxes, spray painted windows and mannequins sporting your stylish products, making sure you capture the younger generation with a fun window display will definitely spark some interest.
If you're trying for a sleek and sophisticated look, you may want to take on more natural tones throughout your store and create a space of elegance in your window. Keeping everything simple and displaying wooden mannequins are two stunning ways of creating an upper market feel to your store.
Establishing the style of your store with a single glance will allow you to attract the attention you want before your customers have stepped foot into your store. 'Window shopping' doesn't simply mean staring at a window display before moving on, it allows customers to secretly catalogue what you're selling and consider spending their hard earned money in your store.
Here at Prideview Properties we can provide you with some of the very best commercial properties to house your business. With a range of sizes and locations, you can be sure to find a property suitable for you, so contact us today on +44 (0) 208 863 8680 to start your business journey.